PortfolioLead
Coming soon for Mac
PortfolioLead works like a product lead for all your apps and websites. It studies each one on a schedule you set, then brings you specific improvements with the evidence behind them.
Your portfolio
3 products need a decision this week.
Next 7 days
Your turn · 3
Trailmark
3 waiting for your decision
Pocket Ledger
2 waiting for your decision
How it works
You can only think hard about one product at a time. PortfolioLead keeps studying all of them, and measures everything it finds against what each product is meant to achieve.
Select any item to see an example.
It studies
You get
PortfolioLead reads what people say about your app and groups it into themes.
You see what matters to most users, without reading every review.
Lost the whole download at 90%.
Had to restart the map twice on hotel wifi.
Great app, but big maps never finish.
Research proposes the products you’re really up against, and you confirm which ones to watch.
You find out where rivals are ahead of you, and what they’re doing about it.
Resumes failed downloads automatically.
Leads its listing with offline maps.
Newer app, growing among day hikers.
It opens your real pages at phone and desktop widths, and looks at them the way a new visitor would.
Problems get marked on the screen, each with a suggested fix.
On a phone, visitors have to scroll before they can book.
Your store page and landing page are compared with your competitors’.
You learn what people see from everyone else, but not from you.
“Maps that work anywhere, signal or not.”
“Download your route. Leave your signal behind.”
It follows changes in platforms, technology and what people now expect, and cites its sources.
You can act on a change before your users start complaining about it.
Each one names a specific change, how it serves your goal, and what supports it.
You can judge an idea quickly, because the reasoning is right there.
Resume failed map downloads automatically
Your products are compared with each other, so your limited time goes where it counts.
You stop choosing from memory, or from whichever app shouted last.
New households stall at the partner invite. Start here.
Failed map downloads lead the complaints again.
When your listing falls short, you get replacement wording and the reason for it.
You have copy you can use, without starting from a blank page.
Competitors lead with offline maps. Yours doesn’t mention them.
Specific ways to reach more people, each with the cheapest way to try it.
You can test an idea small, and know which number tells you if it worked.
Publish route guides for popular national parks.
An accepted idea becomes an editable brief, placed in the project for your coding tools.
You go from a decision to building, without writing the spec yourself.
Portfolio Digest
Stop choosing from memory, or from whichever app shouted last. The Digest compares your products and tells you which one deserves your time.
Good ideas travel too: a fix that worked in one product gets suggested for the others.
Where to focus
New households stall at the partner invite. Start here.
Failed map downloads lead the complaints again.
Quiet this week. Nothing needs you.
Recommendations
“Improve onboarding” doesn’t help anyone. You get a specific change, how it serves your goal, and the reviews, screens and research that support it.
Judge an idea quickly, then accept it, park it or decline it. Your own ideas get rated for fit and risk too.
Resume failed map downloads automatically
Serves your goalHikers can trust their maps with no signal.
Lost the whole download at 90%.
Experience reviews
You stopped noticing the rough edges long ago. PortfolioLead captures your real pages at phone and desktop widths and marks each problem on the screen.
Each finding comes with a suggested fix, so you know what to change.
Show the price beside each session.
Make each slot a larger target.
Keep it visible while scrolling.
User review themes
Reviews get grouped into themes, so one loud complaint doesn’t outweigh what most people are saying. You also see what they love, so you don’t break it.
Those themes become evidence for what to build. Reviewer names are never stored.
Storefront and growth
Your listing and landing page are compared with competitors and you get replacement copy you can use. Growth ideas are specific, with the cheapest way to test each one.
Try small things first, and know which number tells you if it worked.
Publish route guides for popular national parks.
From yes to shipped
PortfolioLead writes the brief and places it in your project. You keep using Claude Code, Codex or whatever you already build with.
1You accept it
Resume failed map downloads automatically
2It writes the brief
3You paste one prompt
4You see what changed
Reviews on failed downloads38→9
Explorer maps the segments of your niche and looks for ideas to expand into, using what competitors’ users complain about.
Research proposes your top competitors, and you confirm which ones are worth watching.
The roadmap tracks accepted work through to shipped, and compares reviews from before and after.
Built to stay yours
Your portfolio and research are stored on your Mac. There’s no tracking code to add to your apps.
PortfolioLead learns what each product does from a short file in the project. It never sends your code to an AI.
Research runs on your own Claude or OpenAI account, with usage tracking and budgets you control.
It recommends and writes briefs. It doesn’t change your code, publish anything or contact your users.
PortfolioLead is in development and being used on our own apps first. Leave your email and we’ll tell you when it launches.
For Mac, on macOS 26 or later.